Building a Brand: A Note from Our Founder

First shared on Facebook · February 24, 2021. Republished here because it still describes how we think about what we do.

Building a brand

TESLA and APPLE have such a massive fan following. There are many others, but these two stand out. Not at the same level by any means — but have you ever wondered why customers keep going back to the same restaurant? Is it the TASTE of food? Is it the FAMILIARITY? Is it the CONVENIENCE? Is it the SPEED with which they make and pack the food? Is it the COST? Is it the TYPE of food? Is it the DISCOUNT?

Probably all of these reasons are valid and have different weight. The reasons will vary from person to person.

How do we build a brand where customers will keep coming back over and over? With competition and other established restaurants around — some for decades — it is a challenge like none other. That is what keeps us awake at night.

Building a brand where we are true to ourselves, true to our customers, and getting customers to come in not once but multiple times is our goal. Not an easy job for an underdog, but that is what drives and fuels us every day.

We eat with our five senses

With food, as someone rightly said and what WE BELIEVE, we eat with our FIVE senses: TASTE, SMELL, SIGHT, TOUCH, and HEARING. With all of these in perfect harmony, it makes a joyful experience — and makes people come back again and again.

Are we there yet, in PERFECT harmony with the food we provide and the FIVE senses? We have a long way to go.

Do we try to make fresh and healthy Indian food? AN ABSOLUTE YES.

Do we care for our customers' preferences and special needs? AN ABSOLUTE YES.

Do we go the EXTRA MILE and TRY HARDER? AN ABSOLUTE YES here as well.

The promise

We have a long way to go, lots to learn every day. This is our promise to you:

WE WILL GO THE EXTRA MILE. WE WILL TRY HARDER.

Stop by, enjoy our food, and be a part of our journey.